Using Point of Choice Signage

Point of choice signage prompts individuals to take the stairs by placing signage next to elevator buttons, next to staircases or beside escalators exactly where individuals will make the choice.

Point of choice signage has been proven as the most effective way to increase stair use based on the research and is an easy, sustainable way to increase regular physical activity in the workplace.

Below please find some ideas on how to use Point of Choice signage to effectively increase stair use among employees.

1. Download Point of Choice Posters
To assist coordinators, a series of downloadable PDF posters have been developed. Please click here for a menu of the posters available. Plan to download, print and post next to elevators, escalators, information kiosks or stairway entrances- anywhere individuals will be making the choice to take the stairs.

2. Affix Permanent or Temporary Signage
Whether you are using Point of Choice signage temporarily for an event or permanently installing it beside elevator buttons, you will want to make sure that the signs are prominently displayed and durable (laminating is a good option). For the best result, affix signage next to elevator buttons, at the entrance to stairwells and at the base of escalators. Using directional signage is also important to direct people to where the stairs are located. Consider adding arrows to point of choice signage to direct individuals to the nearest stairwell.

3. Obtain Permission Prior to Posting Signage
Posting signage in your building may not be an easy task, whether it be temporary or permanent. To ensure things run smoothly, be sure to discuss your plans with Property Managers or Employers prior to posting. For tips on how to 'sell' the idea, please see Convincing Your Employer and Convincing Your Property Manager.

4. Market Your Stairway to Health Initiative
After your signage is in place, send an email to let employees know about your initiative and encourage them to register their stair climbing activity on the Stairway to Health website.

5. Plan a Stairway to Health Event
Events are a great way to raise awareness of a new initiative. For more ideas on planning a Stairway to Health event please see the Event Planning Fact Sheet.

6. Capitalize on the Poster White Space
Use the 'white space' provided on the posters to advertise an event or draw arrows that direct people to the nearest staircase. This space provides an opportunity to personalize your Stairway to Health initiative.

7. Tell us Your Story
Let us know about your Stairway to Health initiative by submitting your success story on the Stairway to Health website. Your story will help us keep track of Stairway to Health activities and increase our knowledge on the impact of different approaches.