There's no doubt about it—seniors are a force to be reckoned with. Today, Canadians aged 65 and older make up 13% of our population. Flash forward to 2036 and seniors will account for one quarter of all Canadians!
Whether you run a business, a government program serving seniors, an agency delivering health information, or you work in a social service agency that supports seniors, you want to serve your clients and customers well. How well you communicate with your senior audience contributes to how well you meet their needs. Whether you provide services related to health, financial planning, travel and leisure, housing, or other services, keeping communication approaches and messages current is vital—especially in this era of rapidly changing technology and information overload.
This guide offers practical and easy-to-follow advice, tips and additional sources of information to help you communicate clearly and effectively. Most of the ideas and advice can easily be applied to communicating with audiences of all ages. There is no fixed line between a "young" audience and an "old" audience—and no solid boundary between communication "for seniors" and communication for everyone else. Plain language, good design and materials that are easy to use and understand are valued by everyone.
Age-Friendly Communication, an update of our popular Communicating with Seniors, includes new information and statistics, as well as expanded information on communicating through the Internet and other new media—all aimed at equipping you to know your audience and to communicate effectively. Read on!