Strategic Risk Communications Framework Within the Context of Health Canada and the PHAC's Integrated Risk Management > Text Equivalent : Dialogue-based Strategic Risk Communications Process

Text Equivalent : Dialogue-based Strategic Risk Communications Process

This image describes an overview of the seven steps of the Strategic Risk Communications Framework. After completing each step, the diagram shows how the strategic risk communications team can choose to end the process, go back to the previous step, or take action. The seven steps are:

• Define the opportunity
• Characterize the situation
• Assess stakeholder perceptions of the risks, benefits and trade offs
• Assess how stakeholders perceive the options
• Develop and pre-test strategies, risk communications plans and messages
• Implement risk communications plans
• Evaluate risk communications effectiveness

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