(On a black backdrop, the earth is shown, slowly rotating. The Canadian flag moves quickly from the left hand side of the screen to the centre, almost completely covering the globe.)
Music plays in the background.
(The Canadian flag in the centre of the screen is quickly covered by a picture of Canada’s provincial and territorial flags.)
Canada’s Ministers of Health and Healthy Living are taking on the public health challenge of the 21st century.
(The picture of the flags dissolves into a video clip of a young family preparing a healthy meal together in their kitchen.)
Music plays in the background.
(The title of video appears on the screen. The text reads, Healthy Living Curbing Childhood Obesity: A Federal, Provincial and Territorial Framework for Action to Promote Healthy Weights.)
Overweight and obesity.
(The shot changes to one of a school cafeteria. Text appears on the screen. It reads, Canada is in the midst of a childhood obesity epidemic.)
They are on the rise in all parts of the country.
(A shot of a young boy playing video games appears.)
Canada’s children are overweight.
(A close-up shot of a table top with pizza, soda and potato chips.)
Thirty years ago this was an uncommon problem. But now more than 1 in 4 children are overweight or obese.
(A map of Canada shows the rising trend of childhood obesity from 1985 through until 2010.)
Never before in our nation’s history have childhood overweight and obesity rates been so high.
(The background behind the map slowly changes from static white to a video of teenagers, of all shapes and sizes, walking in a school hallway. The shot changes to multiple scenes of people walking on busy sidewalks.)
As a result, children are being diagnosed with illnesses that previously were seen only in adults, such as high blood pressure and type 2 diabetes. And these are serious lifelong threats to health.
(The globe is shown rotating in the background and a picture of the Canadian flag is shown in the foreground.)
Canada is not alone. Childhood obesity is a global epidemic.
(Two quick news clips with news anchors are shown over the backdrop of a rotating globe.)
The United Nations has highlighted the global challenge and its implications for health, productivity and the sustainability of health systems.
(As the narrator speaks about the global challenge of combating obesity rates; a scene including the flags of countries belonging to the UN wave in the wind.)
Governments are implementing strategies, working in collaboration with many sectors
(A collection of pictures of people working together in various business settings is flashed on the screen.)
The United States, Mexico, Australia and England are among the many countries that have put a priority on healthy living.
(Government buildings in the United States, Mexico, Australia and England appear on the screen as each respective location is mentioned.)
We all know that healthy eating and active living are keys to success.
(A shot of a family preparing a meal is shown and quickly moves to a shot of a young woman participating in the Northern Games.)
And we also know it isn’t that simple - our society doesn’t make it easy to make healthier choices.
(People are shown walking quickly through a food court at a mall.)
Obesity is a complex issue. Its causes are the subject of a great deal of research – scientists call it the web of causation.
(A pictograph is shown on the screen pointing to potential causes for the rise in obesity rates amongst children.)
This really means that we need to think differently about how we live in order to change the things that are making healthier choices so difficult, and move towards making the healthier choice, the easier choice.
(Images of the city skylines of Toronto, Canada and Sydney, Australia are shown on the screen and are quickly covered by images of a traffic jam, a girl on her computer and a healthy couple preparing a meal.)
That’s why our pan-Canadian approach calls for action by many sectors – private and public, education, recreation, municipal planning and transport, to name just a few.
(A static image of a boy doing a handstand appears in the background, while a circular graphic outlining the the Pan-Canadian approach to combating obesity entitled Healthier People in Healthier Places is shown in the foreground. )
The Federal, Provincial and Territorial Declaration on Prevention and Promotion, along with the Framework for Action to Promote Healthy Weights, lay out what needs to be done. This pan-Canadian approach is based on collaboration and partnership because health promotion is everyone’s business.
(The cover pages for the Declaration on Prevention and Promotion and the Framework for Action to Promote Healthy Weights are shown on the screen.)
And Ministers of Health and Healthy Living are taking on the role of champions. They are calling on other sectors to join them in creating a healthier Canada.
(An image with all of the flags of the provinces and territories is shown and dissolves into a clip of a young woman playing wheelchair basketball and then onto a clip of a young man placing a bowl of salad down on the kitchen table.)
Governments are working together in partnership with others to help build environments that are more supportive of healthy eating and physical activity.
(Multiple scenic images of a Northern Canadian community are shown.)
There are many initiatives that are bringing the Framework for Action to Promote Healthy Weights to life.
(A child jumping in the air is shown in the background, while a map of Canada is shown to his left. Three priorities are outlined on the screen.)
There are many initiatives that are bringing the Framework for Action to Promote Healthy Weights to life. We are learning from each other and this will help us deliver the most effective programs to Canadians.
(Various healthy eating initiatives from across Canada pan across the screen.)
We saw earlier this year, at the Summit on Healthy Weights, that sectors are ready to partner. A great example of this is the collaboration between Ministers of Health and Healthy Living and Ministers of Sport, Physical Activity and Recreation who endorsed the Framework for Action to Promote Healthy Weights, indicating the commitment to work together on common objectives.
(A picture from last year’s Summit on Healthy Weights, shows various ministers out of their seats, waving their hands in the air.)
Next fall, Health and Healthy Living Ministers will report to Canadians on progress and will continue to do so every two years.
(A mock-up cover for the Federal, Provincial and Territorial Framework for Action to promote healthy weights is shown on the screen. The words, coming soon, are painted over top. A video of young people participating in various outdoor activities slowly covers the centre portion of the screen.)
We can be optimistic that we are creating the momentum to tackle this public health challenge. We must also be realistic. Achieving healthy weights requires a long-term effort, sustained leadership and innovation, and monitoring progress.
(The video continues as it expands to take up 100 percent of the backdrop.)
The leadership and commitment of Canada’s Ministers of Health and Healthy Living will remain the force for mobilizing change within all sectors of society.
Promoting good health is everyone’s business.
(Multiple clips of children participating in physical activities are shown before the video concludes with the Pan-Canadian Public Health Network logo.)