Social Marketing Roundtable

To inform the development of a public information strategy for Healthy Living, a roundtable was held on September 23 and 24 in Ottawa with representatives from different levels of government, non-governmental organizations, academia and the private sector. The meeting included presentations and working sessions on various issues related to social marketing and public information, and how they could apply to the Healthy Living Strategy. The session provided an opportunity for stakeholders to work together to determine how to move forward with recommendations on public information gathered through the consultations and the Healthy Living Symposium.

• Roundtable agenda
• Presentation by Ed Maibach, Associate Director for Strategic Dissemination at the National Cancer Institute in the United States
• Presentation by Adrian Bauman, Director of the New South Wales Centre of Physical Activity and Health in Australia
• Part 2 of Adrian Bauman's presentation: Data from research
• Presentation by Francois Lagarde, facilitator of the roundtable and communications and social marketing consultant
• Integrated Pan-Canadian Healthy Living Strategy - Public Information Strategic Direction - Synopsis of Key Conclusions
• Integrated Pan-Canadian Healthy Living Strategy (IPCHLS) Public Information Strategic Direction

Following the Roundtable, participants sent research and reports relating to social marketing, health communications and public information and healthy living, with a specific emphasis children and families. To read the summary of that research, go to: Summary of Canadian Healthy Living Market Research and Implications for Public Education Activities Aimed at Families and Children