Date/Time

Item

September 23

8:00 a.m.

Continental breakfast

8:45 a.m.

Welcome

F. Lagarde

8:50 a.m.

Introductory Remarks

S. Watkins

9:00 a.m.

Update on the Strategy

C. Rocan

9:20 a.m.

Social Marketing and Health Communications: Definitions and Key Principles

E. Maibach

10:05 a.m.

Q/A

E. Maibach

10:15 a.m.

Break

A. Bauman

10:30 a.m.

Factors Influencing the Healthy Living Practices of Canadians

A. Bauman

11:00 a.m.

Q/A

F. Lagarde

11:15 a.m.

Lessons Learned from Canadian Initiatives

F. Lagarde

11:35 a.m.

Q/A

F. Lagarde

11:45 a.m.

Plenary Session - Summary

Noon

Lunch

1:00 p.m.

Introduction to Small Group Work and Themes

F. Lagarde

1:15 p.m.

Theme 1: Implications of the Morning's Presentations

Small (pre-selected) groups

2:00 p.m.

Theme 1: Plenary Session

2:30 p.m.

Break

2:45 p.m.

Theme 2: Competition

Small groups

3:30 p.m.

Theme 2: Plenary Session

4:00 p.m.

Theme 3: Priority Audiences

Small groups

4:45 p.m.

Theme 3: Plenary Session

5:15 p.m.

Adjournment

September 24

8:30 a.m.

Summary of Tuesday's Sessions

F. Lagarde

9:00 a.m.

Theme 4: Combining and Branding Healthy Living Messages

Small groups

10:15 a.m.

Break

11:30 a.m.

Theme 5: Plenary Session

1:00 p.m.

Theme 6: Channels (communication) and Settings (as channels and environments)

Small groups

2:15 p.m.

Theme 7: Testing

Small groups

3:00 p.m.

Theme 7: Plenary Session - Testing

4:25 p.m.

Closing Remarks

S. Watkins