Healthy Living Fund, Regional Stream Projects

• After School Physical Activity Program for Girls in At-Risk Nova Scotian Communities - Nova Scotia
• Building Upon Eastern Active Schools to Increase Family and Community Involvement in the Promotion of Health and Wellness - Eastern and Central Districts, NL
• Do it for You and for Them; Collaborating to Inspire Young Parents on PEI – Prince Edward Island
• Eat Great and Participate: Supporting Youth to Make Healthy Food Choices in Recreational Settings in Newfoundland and Labrador - Newfoundland and Labrador
• Eltugwi’g Tajige’g Running Toward Health - Halifax, NS
• Enlisting Libraries to Lead: Inspiring Rural Nova Scotians to Increase Physical Activity Levels - Nova Scotia
• New Brunswick’s Provincial Wellness Network - New Brunswick
• Promoting Canada's Vitality Message: An Implementation and Evaluation of a School-based Body Image Toolkit - Newfoundland and Labrador
• Small Steps...Big Results Physical Activity Campaign: Building Capacity - Bay Bulls-Bauline, Twillingate-New World Island, Eastport Peninsula and Labrador Straits, NL
• Social Marketing of Fruits and Vegetables in Nova Scotia – Nova Scotia
• Walk, Run, Hike, Bike - Prince Edward Island

After School Physical Activity Program for Girls in At-Risk Nova Scotian Communities

Organization:	Sport Nova Scotia
Internet Site:	Sport Nova Scotia (External link)

Description:

After School Physical Activity Program for Girls in At-Risk Nova Scotian Communities is a project of Sport Nova Scotia. The aim is to increase the number of girls aged 11-13 who are physically active on a daily basis by focussing on three priority communities: an Acadian community, an African Nova Scotian community and a First Nations community. The project will provide opportunities for girls to be involved in fun, safe and developmentally-appropriate after-school physical activities. Schools in each community have agreed to make the programming available and to serve the project in an advisory capacity. High-school students will lead elements of the program, thus encouraging teenagers to be physically active and to serve as positive role models, supporting the development of future coaches and volunteers in these communities.

Building Upon Eastern Active Schools to Increase Family and Community Involvement in the Promotion of Health and Wellness

Organization:	Eastern School District
Internet Site:	Eastern School District (External link)

Description:

Building Upon Eastern Active Schools to Increase Family and Community Involvement in the Promotion of Health and Wellness is a project of Newfoundland and Labrador’s Eastern School District, in partnership with the Central School District. The purpose of the project is to increase family and community involvement in the Active Schools Program. This program, which promotes healthy living by incorporating 20 minutes of activity in the classroom each day, has 95 participating schools in the two districts.

This current project will begin the process of increasing family and community involvement in 19 Active Schools. Project activities include creating Active School Advisory Committees and Active Schools field worker positions in each school as well as developing resource material for increasing involvement. The project will also develop tools to track changes in healthy living behaviour and attitudes. The results of the project will be incorporated into the Active Schools Program across the two districts.

Do it for You and for Them; Collaborating to Inspire Young Parents on PEI Heart and Stroke Foundation of PEI

Organization:	Heart and Stroke Foundation of PEI
Telephone:	(902) 368-1572

Description:

Do it for You and for Them; Collaborating to Inspire Young Parents on PEI is a 12-month project of the Heart and Stroke Foundation of PEI. The project aims to increase the number of parents aged 20-34 years who participate in thirty minutes of daily moderate activity, as recommended by Canada’s Physical Activity Guide, and who consume the number of servings of vegetables and fruits recommended in Canada’s Food Guide. Community animators will work with several test communities to develop tailored, sustainable initiatives designed to improve young parents’ eating habits and increase their physical activity. The project will also support the development of a provincial media campaign.

Eat Great and Participate: Supporting Youth to Make Healthy Food Choices in Recreational Settings in Newfoundland and Labrador

Organization:	Dietitians of Canada B Atlantic Region
Internet Site:	Dietitians of Canada (External link)

Description:

Eat Great and Participate: Supporting Youth to Make Healthy Food Choices in Recreational Settings in Newfoundland and Labrador is a project of Dietitians of Canada B Atlantic Region. The purpose of the project is to develop a supportive community environment that reinforces healthy eating for children and youth in Newfoundland and Labrador. The focus is on community and recreation groups, facilities and events that involve young people. The project will promote access to healthy food choices at these events; work with food producers, suppliers and retailers; and promote healthy eating as an essential component of organized sports. Project staff will conduct an environmental scan, produce resource kits, hold a provincial workshop and develop healthy eating guidelines for children in recreational and community activities. As a result, children, youth, parents, coaches, volunteers and community leaders will have a better understanding of the importance of healthy eating, and young people will have greater access to healthy food and beverage choices at community events.

Eltugwi’g Tajige’g Running Toward Health

Organization:	Mi'kmaq Native Friendship Centre
Telephone:	(902) 420-1576

Description:

Eltugwi’g Tajige’g Running Toward Health is a project of the Mi'kmaq Native Friendship Centre in Halifax. The project will increase physical activity among Aboriginal youth by providing culturally-relevant sport and recreation opportunities for participants of the Kitpu Youth Centre, a program of the Mi’kmaq Friendship Centre. Participants will receive instruction in specific sports and physical training. Young Native people who embody an active lifestyle will deliver the program. Project activities, rich in traditional and contemporary Native culture, will foster social awareness, personal development and leadership skills. In keeping with the Kitpu Youth Centre approach, young people will gain skills through participation and mentorship to eventually become instructors and mentors themselves. This approach will create bonds in the community, connect young people to the broader social network and foster the development of leadership and stewardship.

Enlisting Libraries to Lead: Inspiring Rural Nova Scotians to Increase Physical Activity Levels

Organization:	Heart and Stroke Foundation of Nova Scotia
Internet Site:	Heart and Stroke Foundation of Nova Scotia

Description:

Enlisting Libraries to Lead: Inspiring Rural Nova Scotians to Increase Physical Activity Levels is a project of the Heart and Stroke Foundation of Nova Scotia. The purpose of the project is to equip public libraries to better promote increased physical activity among the public. The province’s 77 public libraries will receive pedometers and written material promoting walking and physical activity, for loan to the public. Project resource material will be available in both French and English. An interactive website will be set up to provide access to relevant online resources. Librarians will receive training to increase their ability to direct users to appropriate resources.

New Brunswick’s Provincial Wellness Network

Organization:	Canadian Cancer Society: New Brunswick Division
Internet Site:	Canadian Cancer Society (External link)

Description:

New Brunswick’s Provincial Wellness Network is a project of the Canadian Cancer Society: New Brunswick Division. This province-wide initiative will support local action to increase the number of New Brunswickers who are physically active, eat healthy foods and maintain healthy weights. New Brunswick currently has several wellness networks serving specific communities, populations or regions. The Provincial Wellness Network (PWN) will support these local groups in their efforts to create healthy public policy, increase awareness of wellness issues, enhance life skills and encourage lifestyle changes. The PWN will build capacity and facilitate collaboration among local networks by creating a PWN website, hiring community developers and producing healthy living messages for distribution via website, webinars and newsletters.

Promoting Canada's Vitality Message: An Implementation and Evaluation of a School-based Body Image Toolkit

Organization:

Memorial University of Newfoundland - Body Image Network

Description:

Promoting Canada's Vitality Message: An Implementation and Evaluation of a School-based Body Image Toolkit is a project of the Body Image Network, a volunteer community network committed to promoting a positive social environment by sharing information on body image, self-esteem, obesity and eating disorders. The purpose of the project is to promote a more positive body image within school culture and to develop an understanding of how children, teachers and parents process health promotion messages. The Body Image Network will introduce new resource material promoting healthy living and healthy body image to the grades two and four school curricula throughout Newfoundland and Labrador. The resource material includes messages to students about regular physical activity, healthy food choices and feeling good about themselves. The use of several evaluation methods will enable ongoing learning as well as comparison between health promoting schools and other schools.

Small Steps...Big Results Physical Activity Campaign: Building Capacity

Organization:	Recreation Newfoundland and Labrador
Internet Site:	Recreation Newfoundland and Labrador (External link)

Description:

Small Steps...Big Results Physical Activity Campaign: Building Capacity is a project of Recreation Newfoundland and Labrador (RNL). The purpose of the project is to increase the number of children, youth and families who participate in daily physical activity and to increase the number of service providers who advance physical activity strategies. Project activities include raising awareness of the health benefits of physical activity; identifying a physical activity strategy for rural areas; extending the reach of the current Small Steps.. .Big Results Physical Activity Campaign into the community, schools and workplace; and providing resources such as pedometers, reflectors and walking logbooks to target groups.

The Small Steps...Big Results program, previously developed by RNL, includes an interactive website, a community walking kit, promotional material and support groups. This current project will develop community-specific resources, at four community physical activity demonstration sites, in Bay Bulls-Bauline, Twillingate-New World Island, Eastport Peninsula and the Labrador Straits region. RNL will also revise the provincial Active Community Challenge tools. Project resources and results will be shared in a provincial forum to be held in 2010.

Social Marketing of Fruits and Vegetables in Nova Scotia

Organization:	Heart and Stroke Foundation of Nova Scotia
Internet Site:	Heart and Stroke Foundation of Nova Scotia(External link)

Description:

Social Marketing of Fruits and Vegetables in Nova Scotia is a project of the Heart and Stroke Foundation of Nova Scotia. The overall purpose of the project is to increase consumption of fruits and vegetables among all Nova Scotians by focussing on availability, accessibility and affordability. Using a social marketing campaign, the project aims to change perceptions and provide solutions for overcoming barriers to eating more fruits and vegetables. The principal approach, a television campaign, will be supplemented with radio and print media, in-store partnerships, websites and public transit vehicles. Project results will be disseminated through the Heart and Stroke Foundation’s annual report, newsletters and website.

Walk, Run, Hike, Bike

Organization:	Recreation PEI
Internet Site:	Recreation PEI(External link)

Description:

Walk, Run, Hike, Bike is a project of Recreation PEI, a not-for-profit association dedicated to promoting and coordinating recreation on Prince Edward Island. The project is designed to increase physical activity in the general population. In collaboration with provincial recreation organizations, Recreation PEI will create a series of "Learn To . . . " programs for walking, running, biking, hiking and healthy eating. Recreation PEI will host a series of 12 physical activity workshops in communities across the province, designed to inspire people of all ages to get active. Recreation PEI will also work with the Department of Health to create a resource that health professionals can use to prescribe physical activity to their patients. Recreation PEI will share project results through their annual report, newsletters, website and community meetings.