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HIV/AIDS Attitudinal Tracking Survey 2006

Final Report

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Table of Contents

Executive Summary

  1. Introduction
    1.1 Context
    1.2 Methodology
  2. Knowledge and Awareness
    2.1 Transmission and Diagnosis of HIV/AIDS
    2.2 Knowledge of Groups Most Affected by HIV/AIDS
    2.3 Knowledge Index
  3. Distancing, Risk, and Treatment for HIV/AIDS
    3.1 Distancing from HIV/AIDS
    3.2 Distancing Index
    3.3 Perception of HIV/AIDS as a Serious Problem
    3.4 Perception of Risk
    3.5 Perceived Effectiveness of Treatments for HIV/AIDS
  4. Sexual Behaviour
    4.1 Safer Sex
  5. HIV/AIDS-Related Stigma
    5.1 Stigma
    5.2 Stigma Index
    5.3 Perceived Repercussions of HIV/AIDS-Related Stigma
  6. HIV/AIDS-Related Discrimination
    6.1 Rights of People Living with HIV/AIDS
    6.2 Discrimination Index
    6.3 Responsibilities of People Living with HIV/AIDS
  7. Comfort with People Living with HIV/AIDS
    7.1 Personal Experience with HIV/AIDS
    7.2 Support for People Living with HIV/AIDS
    7.3 Comfort with People Living with HIV/AIDS
    7.4 Comfort Index
    7.5 Factors in Discomfort with HIV/AIDS
  8. Information sources
    8.1 Current Information Sources
    8.2 Preferred Information Sources
    8.3 Reliability of and Comfort With Information Sources
    8.4 Most Effective Means of Communicating Information on HIV/AIDS
    8.5 Knowledge of Federal Government Initiative
  9. Typology of Canadians
    9.1 Original 2003 Typology
    9.2 2006 Typology
    9.3 Segment One: Informed Liberal-Minded
    9.4 Segment Two: Informed Distancing
    9.5 Segment Three: Moderately Informed Liberal-Minded
    9.6 Segment Four: Moderately Informed Deniers/Fearful
    9.7 Segment Five: Uninformed Uncomfortable
  10. Summary

APPENDIX A: Questionnaire
APPENDIX B: Response rates

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